A Family Favourite Animation
One of my favourite animations on TV, and one of the most memorable is the advert for 'compare the market'. The campaign is led by 'compare the meerkat' which involves a meerkat called 'Aleskandr Orlov' advertising to consumers who buy their insurance from compare the market that they will receive a free meerkat toy.
The marketing campaign was launched in January 2009 and was created by Darren Walsh at Passion Pictures.
A newspaper article from 2010, says that the marketing campaign has netted Compare the Market £60Million profit. In a market which to some may be boring, this is certainly spectacular.
There is no doubt that it has been a huge success, quite possibly due to the appeal of Aleksandr. Receiving a free gift for insurnace could influence many parents.
A video below showing all of the compare the meerkat adverts.
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